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The ITS World Congress 2025, set for August 24–28 in Atlanta, will feature “Tech Tours” spotlighting the city’s transportation innovations. Highlights include Georgia DOT’s V2X infrastructure, Peachtree Corners’ Curiosity Lab for autonomous vehicle testing, and the Atlanta Regional Commission’s smart mobility projects—all aimed at improving traffic, safety, and sustainability.

The ITS World Congress 2025 in Atlanta will feature immersive Tech Tours showcasing the region’s leadership in transportation innovation. Attendees will experience real-world deployments at sites like the iATL, Curiosity Lab at Peachtree Corners, and Georgia DOT’s Transportation Management Center. Applied Information is the official video sponsor for the tours, helping spotlight Georgia’s cutting-edge ITS ecosystem.

Hillsborough County is boosting emergency response with a smart traffic signal system that clears intersections before rescue vehicles arrive. Installed at 600+ locations, it’s enabled over 600,000 preemptions in a year, cutting crucial seconds from response times. Powered by Applied Information, the system helps emergency crews navigate traffic more safely and efficiently—protecting both responders and the public.

Hillsborough County is upgrading 600 intersections and 175 emergency vehicles with a smart traffic signal system that senses approaching emergency vehicles and switches lights to green. The system—which relies on GPS, cellular, and radio tech—cuts response times by about 30 seconds per call, enhancing safety and efficiency.

This initiative is powered by Applied Information, whose technology enables seamless emergency preemption at intersections—giving first responders a clearer, safer path to those in need.

Hillsborough County Fire Rescue partnered with Applied Information to implement green light preemption technology, giving emergency vehicles priority at traffic signals. Now covering over 85% of the county, the system has performed 600,000+ preemptions and cuts response times by an average of 30 seconds—helping first responders reach emergencies faster and more safely.

The May/June 2025 IMSA Journal profiles Mobility Mavens, a group of women in Intelligent Transportation Systems (ITS) marketing who are working across company lines to strengthen communication, strategy, and storytelling in the industry. Formed around a shared commitment to collaboration over competition, the group includes professionals from companies such as Q-Free, Yunex Traffic, Flow Labs, LYT, Western Systems, and Applied Information. Members meet regularly to exchange ideas, develop best practices, and support one another in navigating the evolving challenges of transportation marketing. Applied Information’s Caryn Vorster is among the original members featured in the piece.

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