The May/June 2025 IMSA Journal profiles Mobility Mavens, a group of women in Intelligent Transportation Systems (ITS) marketing who are working across company lines to strengthen communication, strategy, and storytelling in the industry. Formed around a shared commitment to collaboration over competition, the group includes professionals from companies such as Q-Free, Yunex Traffic, Flow Labs, LYT, Western Systems, and Applied Information. Members meet regularly to exchange ideas, develop best practices, and support one another in navigating the evolving challenges of transportation marketing. Applied Information’s Caryn Vorster is among the original members featured in the piece.